The challenges with email branding

Are all of your employees using the latest email signature template, do you present a consistent image to your customers, or is every signature different?

If you need to make a change to your signatures do you have to visit every PC?

Can employees remove or change signatures?

If they send an email from a Blackberry or Windows Mobile phone, do you still have the correct signature on the email?

If all of your employees have a slightly different email signature, or no signature at all, then you are sending a confused message to your customers about your company identity. You are also missing a marketing opportunity for your products and services.

Email Branding

Email is a powerful tool for business, so why not make the most of the emails that you send your customers. Every email you send can help to reinforce your company brand and identity. The more customers see your logo and marketing messages the more likely they are to think of you when they need to purchase.

Ensuring that all employees use the same style of signature, including any marketing messages company logos etc is a good way of reinforcing your company brand with your customers. With people sending email from several different devices, iPhone, Outlook, webmail, Windows Mobile etc, you need a way of ensuring that your company branding and message is consistent across all of these devices.

You might want to have a different message in the footer, in addition to the legal requirements, depending on certain key words in the email subject.

Perhaps you are exhibiting at a trade show and, for the next 2 weeks you, want to include a link to the show registration page in all your outgoing emails.  

With both branding and the legal requirements of an email you, as the business owner, need to be sure that your employees cannot remove these elements from an email. If you purely rely on Outlook signatures then people can delete or change the signature. If they are sending email from a Mobile device or webmail then you are relying on them to add a suitable signature.

How SystemAssure helps with email branding

SystemAssure can make sure that all email sent from your company, by Outlook, webmail, a laptop user, or a PDA is correctly branded with your corporate logo and meets the current UK legal requirements. We do this in a manner such that the email footer, or signature, cannot be changed or deleted by the user. It also ensures that the footer is consistently applied regardless of the device they use for sending the email.

SystemAssure can automatically insert branded signatures into all of your outgoing email, ensuring a consistent brand and image. If you want to add a tagline for a special sales promotion its just one simple change and everyones signature is updated. We can include dynamic elements like:

• Mobile Phone Number
• Job Title
• Name

So that whilst everyone has their own footer, with their details, we have a consistency of branding, content and structure.

So a quick reply written on the train on a mobile phone will have all of your corporate branding, the latest update from the marketing department and also be legally compliant.

If you want your postal mail, as well as your email, to carry your marketing and branding take a look at SmartStamp from the Royal Mail.

Next Steps towards email branding